Approved color logo tabs provide additional flexibility. Use these over photos and textured backgrounds to strengthen brand recognition.
Specifications and guidelines
- Follow the logo minimum size and clear-space rules.
- Always anchor a logo tab to the top or bottom edge of a layout.
- For print applications, add a bleed space of 0.125 inches to account for trim allowance.
- Place logo tabs at least 0.5 inches away from corners.
When to use:
- Required. When the logo must be placed over a photo or heavily patterned graphic without sufficient space around the logo, the logo tab must be used.
- Optional. When the logo is shown on a light background (plain color, texture, pattern or photo with little contrast and equating to less than 15% black shade), either the logo tab OR the standard primary color logo could be used.
Usage examples
Logo tab restrictions
Don’t extend any side of the logo tab.
Don’t float a logo tab. Always anchor to a top or bottom edge of the layout.
Don’t enlarge a logo tab in a way that overpowers the layout.
Don’t incorporate text or other graphics with a logo tab.