Our messaging provides a way to talk about ScaleTime with consistency and impact. It explains what makes us different from other systems ninjas and ensures we’re all speaking with the same voice.
Key messages
Use these themes when communicating to prospective audiences to reflect and reinforce the most distinctive facets of the ScaleTime brand.
[key message, e.g. “Where you find epic systems ninjas”]
[Explain the message in a little more detail if possible]
[2 representative photo]
[key message, e.g. “Where you find epic systems ninjas”]
[Explain the message in a little more detail if possible]
[3 representative photo]
[key message, e.g. “Where you find epic systems ninjas”]
[Explain the message in a little more detail if possible]
Messaging guide
Use our messaging guide when talking about the company—online, in conversation, in print materials, and during presentations. It applies at all levels, from the CEO’s office to prospective trainee VAs.
Effective messages are:
- Active. Avoid the passive voice, dull language, and run-on sentences.
- Simple. Limit your use of adjectives and superlatives.
- Concise. Keep sentences short, tight, and focused on the objective of your message.
- Intentional. Understand your audience(s) and your unit’s goals. Use that understanding to guide your communications.
- Clear. Avoid heavily academic or technical language in promotional or recruitment-driven materials.
- Compelling. Look for opportunities to connect with your audience emotionally and move them to action.
Editorial style guide
ScaleTime is becoming known internationally as “{insert awesome reputation statement here}”. We encourage communicators to live up to this reputation by demonstrating care and precision in all messaging, including press releases, digital and print materials, social media posts, and editorials.
ScaleTime uses predominantly AP style, with some exceptions. Consult the style guide for more instruction and details.
Diversity, equity, and inclusion
ScaleTime also expects its communications to reflect the company’s goals toward diversity, equity, and inclusion, and that all communications be inclusive, respectful, and accurate.
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Please see Voice Guide for a more comprehensive understanding of the ScaleTime voice.