Remember…
- Incorporate the Values and Tone into all content, copy, website, video, and blogs to ensure a consistent message on all touch points.
- Claim the USP. ScaleTime is about infrastructure and process engineering. It is not merely a system to get new clients.
- Keep it real. Speak with authority and empathy to show that you know what it’s like to walk a mile in the clients’ shoes. Don’t lose the edge and passion though!
Words I don’t use
- Helluva
- Gonna
- My dear