Our Brand Tone is our expression and tone of voice in any outward facing touch point. It is the personality that embodies and expresses our brand’s set of values.
Core Pillars
These 3 core brand pillars describe our Brand Tone…
- Bold
- Passionate
- Empathetic
1. Bold
There is certainly a high level of “personality” in the brand voice. Pithy, but not dismissive. Bold with a cadence and rhythm that can feel punchy, yet is repeatedly organized.
The edginess definitely communicates confidence, professionalism and authority and is always done with purpose. It can be edgy, yet the depth of industry knowledge can be sophisticated.
2. Passionate
Passion oozes from the brand tone. The future focused, solutions-centered tone illuminates how passionate and energetic the brand is to move clients forward.
The dialogue is fun, fast and uplifting. It is wide open, yet always has a goal in mind. While being vibrant and tenacious, the brand is also very trustworthy.
3. Empathetic
The brand tone is rooted in real world problems that clients are facing. It is very clear that the ScaleTime brand completely understands the challenges and pain points in the client’s business climate. Not only is there an understanding, there’s the feeling that ScaleTime has been through many of the same challenges.
This empathy propels the brand’s credibility. The fact that ScaleTime has guided others through these challenges greatly increases the authority.