Communicating our brand through design requires a toolbox of graphic elements that reflect our identity and help us stand out. These elements create a distinctive look and yet provide some flexibility for our diverse offerings and applications.
Textures and patterns
No, we don’t do that. Just don’t use them!
Gradients
OK, yes, we do that sometimes. Only use approved colors for gradient end points.
Iconography
Icons can represent complex or detailed content in a way that helps audiences process information and can enrich sparse content by giving it greater substance without being verbose. With their illustrative quality, icons offer contrast to blocks of text and photo-driven content.
- Enhance content by creating visual interest. Icons should be directly relevant to the information you’re communicating and be used to compliment content, not distract from it.
- Do not use icons as a central or large graphic element. Icons should only be used to supplement a fact, header, or text block. They should not be used as the primary visual.
- Icons are not for unit identification. Icons should not be used alone or combined with college, department, or program names to form a logo.
- Scale icons proportionally. Icons should always remain at the same scale in relation to each other to create a consistent look. The stroke weight should also be scaled proportionally with the size of the icon. Do not add additional stroke weight to the icon.
- Do not attempt to create your own icons. If existing icons do not meet your needs, please contact [email protected].
Buttons
For more information about buttons, see HTML Other.
Signature
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