Our logo is the core of the ScaleTime visual identity and must be used in all communications and promotional materials.
Standard Color Logo
This is the primary logo for ScaleTime. This bold mark reflects our relevancy, strength and clarity, and quickly conveys our brand in the way our clients know us: as clear, simple and to the point.
Color usage
Our standard color logo should predominantly be used against a white background. Alternately, use approved “light background” colors (color/shade equivalent to no more than 15% black shade) behind this version of our logo.
Reversed (White) Logo
Whilst this is also our primary logo, it has different applications and rules to the standard color logo.
Color usage
The primary use of this version should be against our primary brand color, however our reversed logo can also be used against approved “dark background” colors equivalent to at least 50% black shade (as shown below).
Clear space
The amount of clear space around the logo should be no smaller than the height or width of the “e” letter. Don’t place text or any graphic element within this clear-space area.
Minimum size
In order to ensure legibility, the logo must not appear smaller than the following dimensions.
- Print: 1 inch wide
- Digital: 100 pixels wide
Logo restrictions
Don’t combine with messaging. No taglines.
Don’t add drop shadow or special effects.
Don’t stretch or distort. Transform proportionally.
Don’t recreate in another font. Always use unmodified assets downloaded from this site.
Don’t use colors outside our approved color palette.
Don’t tilt or rotate at any other angle.
Don’t use over busy backgrounds. Reduced-opacity approved patterns are the only exception.
Don’t place over colorful photos. Use our primary-color as a logo tab instead.