Blog Posts:
The goal of the blogs is to give the reader actionable insights and tips they can implement right after reading to improve their business processes.
Always include a target keyword and a meta description.
Blog posts should open with a short, punchy, and bold intro or hook before going into the action points, listed as H2 headers or H3 headers for smaller, subsequent lists or action tips.
Paragraphs should be less than three sentences long. No long sentences and avoid using things like semicolons to lengthen sentences. Single lines are preferred over paragraphs, even short paragraphs.
The blog conclusion should include an H2 header for final action points that encourages the reader to implement them now. This final H2 header should say something like:
Ninja Your Project Management
Mark These Down on Your Calendar
Get Started Today with These Action Points
Exit the Room with a Clear-Cut Action Plan
Do it Now!
Please see this blog on project management for an example on blog formatting and tone.
Facebook Posts
We’re using Facebook to distribute the blog content, demonstrate thought leadership on social media, and drive traffic to the blog and website. Facebook posts should give a playful teaser into what the blog post is about and how it can help the reader improve their business.
Example and format for the Facebook post for the above project management blog:
Headline: Making Project Management Less Crappy
Description: It’s easy to loathe the very idea of managing projects. More so, when you’ve got to deal with spreadsheets.
Say what?
Yeah, spreadsheets are fussier than many of us think.
And there’s a lot more options out there than spreadsheets that help you manage projects with less crap and more success.
Main Text:
Jumping from one project to another without tangible results?
Let’s get rid of Information Overload so you can relax for once.
And as you take some time out from the hectic life you’ve created for yourself, read this blog on how you can manage projects more efficiently.
Grab the right tools, hunt for the docs, and centralize workflows to set project management up for success.
You can thank me later.
Instagram Posts
Instagram posts are to distribute blog content, drive traffic to the blog and website, and increase thought leadership on social media. Include up to 30 relevant hashtags at the end of the Instagram posts.
Below is the Instagram post used to promote the project management blog:
Does the very thought of project management scare the $hitt out of you?
Luckily for you, ScaleTime is here to help.
I understand that with a plethora of project management tools and workflows, things can get a bit intimidating as you scale up.
But I also understand that with a few tips and tricks, you can come up trumps (no, not the D-one, duh).
Check the link in the bio and learn how you can raise your project management game by going on a treasure hunt for docs, data, workflows, and more.
This hunt is big.
But so are the results.
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